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June 2023

In June 2023, Champions promoted authentic conversations among men and their buddies and raise awareness for the issue of men and suicide.

Thank you to all of the funders of the Buddy Up campaign and to lead funder Viewpoint Foundation.

Pictured: Mark Wilson, Finning Canada

2023 Trophy Winners

Finning Canada is the winner of the 2023 Buddy Up trophy! They’re taking the trophy home for their outstanding involvement in the campaign and for promoting authentic conversations among employees in the workplace.

“The statistics really shocked me about men and suicide. It got me thinking about my guys and our team and the people up in the oil sands and shift work… a lot of people struggle with families, divorce… it hits home,” says Mark Wilson, mining and technologies supervisor with Finning Canada. Wilson initiated the Buddy Up campaign for his team in Fort McMurray.

Finning Canada’s award follows previous winners, SLB, Alberta Lawyers’ Assistance Society and Volker Stevin Contracting. Thank you, Finning Canada!

Campaign Highlights

891 Champions

(337 groups/organizations, 554 individuals)


65,307 Campaign materials distributed


More than 160,000 Campaign materials distributed to date

Champion insights

Throughout June 2023, we shared interviews and insights from Buddy Up Champions Mike Principalli (Volker Stevin), Debra Murphy (Alberta Beef Producers), Amber Houle (Northern Sunrise County), Michael Mee (Schlumberger), Tyler Pritchard (Sun Life), and Mark Wilson (Finning Canada).

Buddy Up Skills Training

Centre for Suicide Prevention has partnered with CSV Midstream Solutions Corp. to implement a new suicide prevention program for on-site workers involved in the construction of CSV’s Albright Gas Processing Plant. Buddy Up Skills Training equips workers to skillfully respond to co-workers who are struggling with their mental health or may be considering suicide. 

Through Buddy Up, all on-site workers will receive basic suicide prevention training and are invited and encouraged to pursue more comprehensive training in the form of half day and 2-day workshops. CSV hopes the program will contribute to reducing stigma associated with mental health, both in Alberta’s Oil and Gas industry and its broader community.

Contact Akash Asif, Centre for Suicide Prevention’s Operations and Strategy Director, if you’re interested in implementing the training in your workplace: [email protected].

Buddy Up in the News

Buddy Up Champions

Here are some organizations who are Championing Buddy Up. And the list keeps growing!

Become a Champion

Champions support their friends, stay informed, have fun and help spread the word. And during our yearly campaign, participating groups can win a prize!