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Liam hasn’t been texting as much lately. He hasn’t been showing up at board game nights, and his beard is more disheveled than usual.

If you have a friend like Liam, it’s time to step up and offer your support.


Chris is constantly stressed out. He’s been working overtime at the hospital and jokes that his relationship is falling apart.

If you have a friend like Chris, it’s time to step up and offer your support.


Jim has stopped playing cards with his friends and going for walks each day, and he’s been losing his patience with facility staff.

If you have a friend like Jim, it’s time to step up and offer your support.


Aiden is overwhelmed with all the uncertainty going into his first year of college. His classes are online and he’s anxious about how his first year will be.

If you have a friend like Aiden, it’s time to step up and offer your support


Amir seems like he has his life together. He’s a confident guy, and he always looks sharp. But Amir makes a lot of jokes about depression and suicide.

If you have a friend like Amir, it’s time to step up and offer your support.


Steve has been smoking and drinking more than usual. He’s been talking about how much his life sucks, and how he feels like a burden.

If you have a friend like Steve, it’s time to step up and offer your support.

Buddy Up starts in

30 Days
30 Hours
30 Minutes
30 Seconds
Men have a suicide rate 3x higher than women.

Guys, here’s what you can do.


Any noticeable change in his behaviour is a warning sign your friend might not be doing well. These changes include:

  • Not texting or calling as much
  • Drinking more than usual
  • Appearing tired and distant
  • Talking about how much life sucks
  • Being more irritable or angry


Choose a comfortable setting.

  • Over the phone
  • While driving in the car
  • Over drinks at a favourite hang out
  • While working on a project

Mention what you’ve noticed.

  • “I haven’t heard from you much these days. Is everything okay?”
  • Don’t blame or shame him.


Ask questions and listen to what he’s saying.

  • “The other day you said your life sucks… what’s that like for you?” Avoid instantly problem-solving.
  • Don’t make it seem like he’s overreacting, and don’t change the subject.
  • Back him up and acknowledge his feelings: “That sounds really hard.”
  • If you’re still worried about him, ask: “Are you thinking about suicide?” If he says yes, don’t panic.
  • Let him know you’re there for him: “Thanks for telling me. That’s really hard to do. Can you tell me more about it? I’m here for you.”


You’re a friend, not a counsellor.

  • Who else has he told? Encourage him to reach out to others.
  • Call Canada Suicide Prevention Service together: 1-833-456-4566
  • Following the conversation, check in with him often.
  • If he has imminent plans to die, contact 911 and ensure he is not left alone.

The Buddy Up story,
in a nutshell

Learn about men’s
suicide prevention

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